June 16, 2025 – Primera is proud to announce that Russo Power Equipment has joined our cooperative as a Member-Owner, further expanding their rapidly growing turf business and bringing their expertise in outdoor power equipment into our collaborative network. This partnership allows Russo to leverage Primera’s best-in-class purchasing power in chemicals, seed, and fertilizer, while sharing their best practices in equipment to enhance our cooperative’s ability to serve every facet of the green industry.
“As a leader in the equipment space with a strong track record of service and support, Russo Power Equipment brings valuable expertise to the cooperative. Their continued growth in the professional turf and landscape market complements our strategic direction and will help deliver greater value and resources to our members,” said Samantha Miller, VP of Member Excellense.
Russo Power Equipment has earned a reputation for outstanding service, support, and innovation in equipment distribution. By combining Russo’s turf equipment leadership with Primera’s industry leading preferred supplier network and data-driven analytics, Russo and the Primera group will benefit from comprehensive solutions that seamlessly integrate product performance with agronomic excellence. This alliance reflects our ongoing strategy to broaden our cooperative model into adjacent market segments that complement our core strengths.
“We’re excited to bring our turf equipment expertise into Primera’s cooperative,” said Eric Adams, President of Russo Power Equipment. “This membership allows us to scale our turf business more effectively, leveraging Primera’s agronomic purchasing power and analytics, while enabling Russo access to industry leading suppliers and Member-Owner network to share knowledge amongst.”
“Russo’s proven track record in turf equipment distribution perfectly complements our strengths in chemicals, seed, and fertilizer. Together, we’ll enhance our ability to support existing and future Member-Owners with a truly end-to-end offering from agronomic inputs to the equipment that applies them,” said Jeff Braun, CEO of Primera.
Through unlocking the cooperative model, Primera is continuously focused on seeking partnerships that honor our agronomic foundation while extending our capabilities into adjacent segments. The addition of Russo Power Equipment exemplifies this approach by empowering Member-Owners with both the products and expertise required to elevate their turf operations and deliver superior value to their end users.
For more information about Primera Cooperative and its commitment to member success, visit www.primera.coop.
