Who is Primera?

The broadest national distribution network in the turf and ornamental industry, providing trusted local expertise and unsurpassed value.

distributors ready to go
distribution points across the USA
of top-quality turf and ornamental products

Primera announces strategic reorganization and a new hire

Promotions and new assignments expand to create Primera’s Cooperative Services Team and a new hire to serve as Vice President of Business Development.

“Any time a new leader joins an organization, they evaluate the skills and talents of the team,” states Jeff Braun, CEO of Primera. “It’s been a privilege to join an organization already rich with passion, experience, and the skills necessary for us to serve our membership. I simply took advantage of those individual talents and experiences and helped align them with Primera’s goals.”

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New hire Nick Strain to join Primera

New hire Nick Strain to join Primera

Nick Strain joins the Primera team as Vice President of Business Development. Nick brings a tremendous amount of experience in the industry, with a proven track record of exceeding expectations while developing strong partnerships. Nick will focus on Primera’s profitable development and growth while working with our membership to identify and develop growth strategies, facilitate conversions, and lead Primera’s efforts on product category development.

Learn more about Primera

We have the industry’s best business partner.

Broadest supplier base in the industry:

  • Over 60 suppliers with broad portfolios in the turf, landscape and agriculture industry. Offering products for fertility, seed, erosion control, pest control and more.

Growing Distributor Membership

  • 60+ distributor members with local presence nationally
  • 525+ distributor member shipping locations to serve the industry
  • Cooperative Buying Power

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Learn more about becoming a Primera Distributor or Supply Member

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