Who is Primera?
A member-owned cooperative of passionate growth-minded distributors who partner with best-in-class suppliers to strengthen the ability to service the end-user while outperforming the market and the competition.
Wilbur Ellis Celebrates 100 Years!
Primera member Wilbur Ellis is about to celebrate their 100th anniversary on June 29, 2021, join us in celebrating this milestone and to read more about what they are doing to celebrate a century of Wilbur-Ellis history. The story starts in 1921 when three young men took a leap of faith and launched a company that has captured the opportunities, weathered the storms and continues innovating, giving and evolving to grow our business for the next 100 years. Click here to read more about their history and what they are doing to celebrate.
Learn more about Primera
We have the industry’s best business partners.
Broadest supplier base in the industry:
- Over 60 suppliers with broad portfolios in the turf, ornamental, and specialty green industry. Offering products for fertility, seed, erosion control, pest control, aquatics, and more.
Growing Distributor Membership
- 55+ distributor members with local presence nationally
- 900+ distributor member shipping locations to serve the industry
- Cooperative Buying Power
Join Us Now
Learn more about becoming a Primera Distributor or Supply Member