Who is Primera?

Primera is a member-owned cooperative committed to growth-oriented distributors and best-in-class supplier partners collaborating to exceed the market and stay ahead of the competition

Member-Owner Distributors
of top-quality turf and ornamental products

Primera Featured Supply Partner Sponsors

Albaugh Specialty Products ( formerly Prime Source )
Alliance Seed
Allied Nutrients
AMGUARD Environmental Technologies
Arkion Life Sciences
BASF – Non agency items only
Charles Walters Equipment
EC Grow
HH Wood Fiber (formerly Diamond Star Pellets)
Landmark Seed
Lebanon Turf
Luxembourg MSMA
Mountain View Seeds
PBI Gordon
Precision Organics
Profile Products
ProSeeds Marketing
Sea 7
Spring Valley
The Andersons
Turf Care Supply
Wholesale Partner: Landscape Supply

Learn more about Primera

Our History

Since the company’s inception in 2001, a large number of the industry’s leading distributors and suppliers have joined Primera in an effort to exceed the market in terms of growth while enhancing their efficiency and profitability. In our 21 years as a cooperative, we have continued to evolve in order to better meet the needs of our members. Beginning in the early 2000s, Primera set out to establish the company’s reputation in the industry. In order to accommodate the growing number of new Member-Owners and Suppliers joining the co-op, Primera implemented a customer-service business strategy for our membership during the ensuing decade. In 2020, we took steps and made a commitment to become the industry’s foremost strategic partner for both our Member-Owner Companies and our Supplier Partners. 

Our Values

Integrity – Conduct business following the highest ethical standards. Stay true to yourself while cultivating trustworthy relationships. Always act openly and honestly with good intentions. Keep your word and take responsibility for the outcomes. 

Mindset – An uncompromising commitment to achieving one’s full potential. Consider and implement innovative concepts. Drive cutting-edge data solutions. Encourage innovation in order to achieve exponential growth. 

Performance & Accountability – Simplify in order to speed up the achievement of our goals. Prepare for, respond effectively to, and drive change. Keep your attention on the things that matter, and act. Perform in ways that are above and above what is expected of you. 

Collaboration & Teamwork – Respect and thrive on each facet of diversity. Consider all relevant factors before making decisions. Work together to increase the value provided to customers. Communicate effectively in order to get meaningful results. 

At Primera, we are motivated by a quest for excellence that is embodied in our vision, mission, and values. In order to achieve our goals, we institute stringent membership requirements and form strategic partnerships with best-in-class suppliers that provide products and services of the highest quality. 

Join Us Now

Learn more about becoming a Primera Distributor or Supply Member

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