Who is Primera?
A member-owned cooperative of passionate growth-minded distributors who partner with best-in-class suppliers to strengthen the ability to service the end-user while outperforming the market and the competition.
Member Spotlight
Get to know your Member-Owner AG RX
AG RX was established in 1993 as a result of a merger of three longtime independent agricultural retailers: California Ag Resources, Joseph Powers Company, and Pacific Pest Control. These three companies complemented each other in their areas of expertise, including liquid fertilizer, bulk dry fertilizer, fruit, vegetable, and citrus crops, and pesticide and pest control. By coming together, they formed the largest independent agricultural company in Ventura County, bringing over 100 years’ combined experience to the industry. NH3 Services of Santa Maria was purchased by AG RX in 2007, enabling the company to expand services into northern Santa Barbara and San Luis Obispo counties. AG RX entered the Salinas market in the fall of 2018 and is now only one of two agriculture retailers with locations reaching from Salinas down to Oxnard. Click here to read more about their history and their commitment to the industry.
Primera Featured Supply Partner Sponsors
Save The Date
Primera Meeting February 8, 2022
Learn more about Primera
We have the industry’s best business partners.
Broadest supplier base in the industry:
- Over 60 suppliers with broad portfolios in the turf, ornamental, and specialty green industry. Offering products for fertility, seed, erosion control, pest control, aquatics, and more.
Growing Distributor Membership
- 55+ distributor members with local presence nationally
- 900+ distributor member shipping locations to serve the industry
- Cooperative Buying Power
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Learn more about becoming a Primera Distributor or Supply Member