Experienced Leaders Dedicated To Primera’s Pillars of Excellence:
Growth, Value, Engagement and Influence.
Primera Leadership Team – Staff

Jeff Braun
CEO

John Smith
VP Supplier Relations

Samantha Miller
VP Member Excellence

Morgan Cothern
Cooperative Services Manager
Primera Board of Directors
The Primera Board of Directors is comprised of Member-Owners, who are nominated and elected by their peers. They are responsible for establishing Primera’s annual strategic plan, budget, polices, and for corporate governance.

Bob Windsheimer
Chairman
Walker Supply, Inc

Todd Griebe
Vice Chairman
Target Specialty Products

Paul Smith
Treasurer
Sigma Organics

Frank Lopes
Secretary
Turfnology

Alan Smith
Director
Atlantic Golf & Turf

Andy Keeton
Director
Ewing Irrigation

Anthony Luciano
Director
Central Turf & Irrigation Supply

Mindy Vereen
Director
Vereen's

Matt Schmid
Director
Superior Turf Services