Experienced Leaders Dedicated To Primera’s Pillars of Excellence:
Growth, Value, Engagement and Influence.
Primera Leadership Team – Staff
![Jeff Braun](https://primera.coop/wp-content/uploads/2021/08/paul-gero_COMM_2022_0718_PrimeraConvention_0959-scaled.jpg)
Jeff Braun
CEO
![John Smith](https://primera.coop/wp-content/uploads/2022/03/paul-gero_COMM_2022_0718_PrimeraConvention_0961.jpg)
John Smith
VP Supplier Relations
![Samantha Miller](https://primera.coop/wp-content/uploads/2022/09/Head-Shots-Vertical.png)
Samantha Miller
VP Member Excellence
![Morgan Cothern](https://primera.coop/wp-content/uploads/2021/08/Morgan-Cothern-headshot-light-gray.jpeg)
Morgan Cothern
Cooperative Services Manager
Primera Board of Directors
The Primera Board of Directors is comprised of Member-Owners, who are nominated and elected by their peers. They are responsible for establishing Primera’s annual strategic plan, budget, polices, and for corporate governance.
![Bob Windsheimer](https://primera.coop/wp-content/uploads/2022/08/Bob-scaled.jpg)
Bob Windsheimer
Chairman
Walker Supply, Inc
![Anthony Luciano](https://primera.coop/wp-content/uploads/2022/08/Anthony-scaled.jpg)
Anthony Luciano
Vice Chair
Central Turf & Irrigation Supply
![Paul Smith](https://primera.coop/wp-content/uploads/2022/08/Paul-scaled.jpg)
Paul Smith
Treasurer
Sigma Organics
![Frank Lopes](https://primera.coop/wp-content/uploads/2022/08/Frank-scaled.jpg)
Frank Lopes
Secretary
Turfnology
![Alan Smith](https://primera.coop/wp-content/uploads/2022/08/Allan-scaled.jpg)
Alan Smith
Director
Atlantic Golf & Turf
![Andy Keeton](https://primera.coop/wp-content/uploads/2021/08/Andy-Keeton.png)
Andy Keeton
Director
Ewing Irrigation
![Mindy Vereen](https://primera.coop/wp-content/uploads/2022/08/Mindy-scaled.jpg)
Mindy Vereen
Director
Vereen's
![Matt Schmid](https://primera.coop/wp-content/uploads/2023/07/Matt-Schmid-scaled.jpg)
Matt Schmid
Director
Superior Turf Services
![Rocky Dreibrodt](https://primera.coop/wp-content/uploads/2024/01/Rocky.png)
Rocky Dreibrodt
Director
Corbin Turf