Experienced Leaders Dedicated To Primera’s Pillars of Excellence:

Growth, Value, Engagement and Influence.

Primera Leadership Team – Staff

Jeff Braun
Jeff Braun

CEO

Rachel Boehm
Rachel Boehm

Director of Cooperative Services

Cheryl Kuenzel
Cheryl Kuenzel

Director of Analytics

Morgan Cothern
Morgan Cothern

Cooperative Services Associate

Primera Board of Directors

The Primera Board of Directors is comprised of Member-Owners, who are nominated and elected by their peers. They are responsible for establishing Primera’s annual strategic plan, budget, polices, and for corporate governance.

Michael Kropp
Michael Kropp

Chairman

Wilbur Ellis

Bob Windsheimer
Bob Windsheimer

Vice Chair

Walker Supply, Inc

Paul Smith
Paul Smith

Treasurer

Sigma Organics

Alan Smith
Alan Smith

Secretary

Atlantic Golf & Turf

Andy Keeton
Andy Keeton

Director

Ewing Irrigation

Bob Hartman
Bob Hartman

Director

Central Turf & Irrigation Supply

Frank Lopes
Frank Lopes

Director

Turfnology

Todd Griebe
Todd Griebe

Director

Target Specialty Products