About Primera

Primera is a member-owned cooperative committed to growth-oriented distributors and best-in-class supplier partners collaborating to exceed the market and stay ahead of the competition. Over the past 21 years, our unwavering commitment to excellence has helped Primera become the industry leader in sales, with over 600 branch locations from over 50 member-owner companies set to serve the end-user’s needs.  Primera is the largest cooperative for professional turf, ornamental, pest, aquatic, and industrial vegetation management products in North America. Our history, values, and track record shows our steadfast support and commitment to creating exceptional returns and competitive advantages, ensuring our membership grows and prospers.

Our Vision

A pursuit of excellence, resulting in a scalable, influential, and long-term partnership for our Member-Owners and Suppliers

We will know that we are accomplishing our Vision when:

  • Primera Member-Owners are the distributors of choice for end-users in their market
  • Primera Member-Owners are the market access channel of choice for our preferred suppliers
  • Primera Member-Owner believe in and contribute to collective ownership of the cooperative resources as their competitive advantage
  • Primera Membership experiences accelerated growth and returns that outpace our competition and the market