Primera is a member-owned business cooperative of passionate growth-minded owners who partner with world-class suppliers who together are committed to providing the tools, skills, knowledge, and innovation for the professional turf and ornamental, pest control, and specialty green industry. Primera member-owners consolidate purchasing across the U.S. to provide national access, unsurpassed, dedicated service; product expertise; and local touch. Our history, values, and track record shows our steadfast support and commitment to creating exceptional returns and competitive advantages, ensuring our membership grows and prospers.
To be the best nationwide distribution network of products that service the turf and ornamental, pest control, and specialty green industry.
We will know that we are accomplishing our Vision when:
- Primera Member-Owners are the distributors of choice for end-users in their market
- Primera Member-Owners are the market access channel of choice for our preferred suppliers
- Primera Member-Owner believe in and contribute to collective ownership of the cooperative resources as their competitive advantage
- Primera Membership experiences accelerated growth and returns that outpace our competition and the market