About Primera

Primera is a business cooperative committed to providing leading technologies and advantaged opportunities to distributors, users, and manufacturers in the professional turf and ornamental, specialty vegetation management, pest control, and aquatic markets. Primera distributors consolidate purchasing across the U.S. to provide national access; unsurpassed, dedicated service; product expertise; and local touch. Our history, values, integrity, and track record show our steadfast support and commitment to the turf, ornamental, and specialty industry participants.

Primera membership defining values:

  • Devoted to the Professional Turf, Ornamental, and Specialty Green business
  • Dedicated to service of end-users
  • Committed sales force representing the best in local agronomic insight
  • Unfaltering stewardship and obligation to accurate product recommendations and use

Our Vision

To be the best nationwide distribution network of products that service the turf and ornamental, pest control, and specialty green industry. 

We will know that we are accomplishing our Vision when:

  • Primera Member-Owners are the distributors of choice for end-users in their market
  • Primera Member-Owners are the market access channel of choice for our preferred suppliers
  • Primera Member-Owner believe in and contribute to collective ownership of the cooperative resources as their competitive advantage

Board of Directors

Michael Kropp

Andy Keeton
Vice Chairman
Ewing Irrigation

Paul Smith
Sigma Organic

Bob Windsheimer
Walker Supply, Inc.

Rocky Dreibrodt
Corbin Turf

Jim Coens
Conserv FS

Allan Smith
Atlantic Golf and Turf

Todd Griebe
Target Specialty


Jeff Braun
Chief Executive Officer

Nick Strain
Vice President of Business Development

Cheryl S. Kuenzel
Director of Analytics

Rachel Boehm
Director of Cooperative Services

Morgan Cothern
Cooperative Services Associate

Membership Committee

Currently handled by Board of Directors.