FOR IMMEDIATE RELEASE
Primera Welcomes Hello Nature to Expand Sustainable and Specialty Product Offerings
June 18, 2025 – Primera is delighted to announce that Hello Nature, a leading innovator in slow-release, poultry-based fertilizers and water-retention soil amendments, has joined our cooperative as a Supplier Partner. This partnership underscores our commitment to providing best-in-class agronomic inputs, chemicals, seed, and conventional fertilizers, while embracing sustainable, specialty products that meet the evolving demands of our membership and our formulator partners.
Hello Nature’s portfolio of environmentally conscious soil amendments and nutrient blends has quickly gained traction among turf, landscape, and nursery professionals who seek high-performance results with a reduced environmental footprint. By integrating Hello Nature’s expertise in organic and peptide enhanced products with Primera’s group-purchasing power and expansive network, our Member-Owners will benefit from a comprehensive range of solutions that deliver both agronomic excellence and long-term soil health.
“We are pleased to announce our partnership with Primera. We anticipate collaborating with the members to introduce our biofertilizer and other Hello Nature technologies into the turf and ornamental industry,” stated Jon Leman, Commercial Vice President of Hello Nature.
“We’re excited to welcome Hello Nature into our cooperative,” said Jeff Braun, CEO of Primera. “Their commitment to sustainable, science-driven products perfectly complements our foundational offerings in seed, chemicals, and fertilizer. This partnership enables us to support Members with a wider spectrum of solutions from traditional agronomics to advanced, eco-friendly products that enhance soil health and resource efficiency.”
Since broadening our cooperative model, Primera has sought to unite complementary product and service providers that elevate our Member-Owners capabilities and profitability. The addition of Hello Nature reinforces our strategy to champion innovative, sustainable technologies alongside our core agronomic programs, ensuring that Primera continues to deliver end-to-end support for every facet of our Member-Owners operations.
About Primera
Primera is a Member-Owned cooperative dedicated to empowering independent distributors and suppliers in the turf, ornamental, and specialty green industry. With a focus on Growth, Influence, Value, and Engagement, Primera offers best-in-class group purchasing, rebate management, analytics, and strategic partnerships that drive member success. For more information, visit www.primera.coop.
