Primera, a Member-Owned cooperative serving the turf, ornamental, and specialty green industry, is proud to announce a new strategic partnership with Gemplers, a family-owned supplier of commercial-grade tools and outdoor work essentials since 1939. This partnership expands Primera’s equipment and supply portfolio while reinforcing its commitment to delivering high-quality, margin-focused solutions to Member-Owners nationwide.
Founded in Wisconsin, Gemplers has built a national reputation for durable, professional-grade tools designed specifically for outdoor professionals. From long-handled tools and jobsite safety products to everyday field essentials, Gemplers combines performance, affordability, and service, values that align closely with Primera’s cooperative model.
“We’re excited to begin our journey with Primera and build meaningful relationships with Member-Owners across the country.” said Carl Atwell, President of Gemplers. “Our goal is simple, deliver commercial-grade tools that professionals trust.”
Through this partnership, Primera Member-Owners gain access to a broad assortment of tools designed to withstand demanding outdoor conditions, paired with flexible purchasing terms that support independent businesses. Gemplers offers no per-item minimums and freight advantages on qualifying orders, making it easy for members to test, stock, and grow the category at their own pace.
“Our focus is always on helping members strengthen both their customer relationships and their bottom line.” said John Smith, Executive Vice President at Primera. “Gemplers delivers commercial-grade quality with strong margin potential. That combination gives our Member-Owners a meaningful opportunity to enhance their tool assortment while improving profitability.”
As Primera continues to evolve strategically into complementary categories, partnerships like Gemplers reflect a thoughtful expansion beyond agronomic inputs into solutions that support the full jobsite. By integrating reliable, high-performance tools into its supplier network, Primera empowers Member-Owners to better serve professional contractors across turf, ornamental, and pest management sectors.
For more information about Primera Cooperative and its commitment to member success, visit www.primera.coop.
