Strategic investment in data excellence positions Primera and its Member-Owners as industry leaders in analytics, reporting, and supplier collaboration
June 11, 2025 – Primera, Inc — Primera, a Member-Owned cooperative serving the turf, ornamental, and specialty green industry, is proud to announce a strategic partnership with Data Honey, an innovative technology firm specializing in data integration and advanced business intelligence.
This collaboration marks a major milestone in Primera’s commitment to Data Excellence, a long-term initiative to help Member-Owners unlock the power of point-of-sale (POS) data for smarter, faster decision-making. By integrating Data Honey’s cutting-edge platform, Primera will streamline data reporting across its network, enhancing visibility, accountability, and performance benchmarking for both members and suppliers.
“This is about giving our Member-Owners the tools to lead,” said Jeff Braun, CEO of Primera. “The ability to manage and act on POS data in real-time is a game-changer. Our partnership with Data Honey sets a new standard in cooperative performance, enabling both our members and suppliers to make more confident, data-backed decisions.”
For Primera’s Supplier Partners, this platform will unlock new levels of accuracy in areas such as rebate program fulfillment, sales tracking, forecasting, and sales team compensation, all with more consistent and transparent data sharing.
“We’re thrilled to partner with Primera, an organization that understands the transformative power of data,” said Sam Phillips, Managing Partner and Founder at Data Honey. “Working together, Data Honey developed DataLink SI, a many-to-one solution that simplifies the complexity of gathering and standardizing POS data from a diverse membership. Our proprietary AI, CleanSlate, handles product mappings, allowing us to scale efficiently and provide greater flexibility to Primera members. This platform allows Primera and its partners to focus on insights and execution and not chasing spreadsheets.”
The system is currently being rolled out across Primera’s core Member network, with full adoption expected over the next several months. This platform will serve as the backbone for supplier collaboration, strategic planning, and ongoing enhancements in procurement and marketing analytics.
For more information about Primera Cooperative and its commitment to member success, visit www.primera.coop.
