Primera is thrilled to announce the appointment of Anthony Luciano, Vice President of Sales and Marketing at Central Turf and Irrigation as the Vice Chairman of Primera’s Board of Directors. This strategic move reflects Primera;s commitment to leveraging industry expertise and leadership to drive the cooperative success. With an extensive turf and irrigation industry background, Anthony Luciano brings a wealth of experience to his new role. As Vice President of Central Turf he has demonstrated exceptional leadership, contributing significantly to the growth and innovation within the company. His appointment as Vice Chairman of Primera’s Board of Directors is a testament to his dedication and outstanding achievements in the industry.

“I am honored to take on the role of Vice Chairman at Primera. I look forward to collaborating with the board and leadership team to contribute to the cooperative’s continued success and growth,” said Anthony Luciano.

In addition to Luciano’s appointment, Primera is pleased to announce the appointment of Rocky Dreibrodt, Business Partner and President of Operations at Corbin Turf, to a director role on the board. Rocky brings with him a proven track record of boardexperience, leadership and success in the industry. Rocky Dreibrodt has been a driving force behind the success of Corbin Turf, showcasing his exceptional business acumen and commitment to excellence. His appointment to the board reflects Primera’s dedication to incorporating diverse perspectives and industry leaders into its governance structure.

“Being appointed to the board of directors is quite humbling. I am excited to contribute to the strategic direction of our cooperative and leverage my industry experience to support Primera’s collective growth initiatives for our Member-Owners and Supply partners” said Rocky Dreibrodt

Primera is confident that the addition of Anthony Luciano as Vice Chairman and Rocky Dreibrodt as Director will further strengthen the company’s leadership team, positioning Primera for continued success and innovation in the turf and irrigation industry.