June 20, 2025 – Primera, Inc.

Primera is pleased to announce that SMITH® Spreaders & Sprayers, a flagship brand of The Fountainhead Group, has joined our cooperative as a Supplier Partner. This partnership brings industry-leading application equipment into Primera’s network, reinforcing our dedication to core agronomic input, chemicals, seed, and fertilizer, while expanding our cooperative model to encompass the critical equipment our Member-Owners rely on for precise, efficient turf and landscape applications.

SMITH® has earned a reputation for high-quality sprayers that empower professionals to achieve uniform coverage, improve ease of use, and ensure durability for the professional. By integrating SMITH® equipment expertise with Primera’s established group purchasing and data-driven rebate programs, our Member-Owners gain a seamless, end-to-end solution, from product selection through application.

“Bringing together the legacy spreader business that Primera built with Charles Walters and the leading sprayer lines from The Fountainhead Group marks a major step forward for the SMITH® brand,” said Jeff Kendall, Director of Global Sales. “With Primera’s broad market reach and strong distribution network, our professional equipment assortments will help Members achieve greater turf and sales outcomes while keeping input costs in check and supporting sustainable practices.”

“We’re excited to welcome SMITH® Spreaders & Sprayers to Primera’s membership,” said John Smith, VP of Supplier Relations for Primera. “Their proven track record in equipment innovation perfectly complements our strengths in chemicals, seed, and fertilizer. Together, we’ll provide our Member-Owners with the tools and insights they need to excel across every aspect of their operations.”

This partnership underscores Primera’s strategy to thoughtfully diversify into adjacent equipment categories that support our Member-Owners’ full-service offerings. As we continue to evolve our cooperative model, the addition of SMITH® Spreaders & Sprayers strengthens our ability to deliver integrated solutions, driving efficiency, sustainability, and growth for both existing and future Member-Owners.

About Primera

Primera is a Member-Owned cooperative dedicated to empowering independent distributors and suppliers in the turf, ornamental, and specialty green industry. With a focus on Growth, Influence, Value, and Engagement, Primera offers best-in-class group purchasing, rebate management, analytics, and strategic partnerships that drive member success. For more information, visit www.primera.coop.

About SMITH® Performance Spreaders & Sprayers

SMITH® Performance Spreaders & Sprayers, a flagship brand of The Fountainhead Group, is dedicated to precision application equipment for turf and landscape professionals. With a focus on accuracy, efficiency, and ease of use, SMITH® delivers a range of spreaders and sprayers engineered to optimize coverage, minimize waste, and support sustainable practices. For more information, visit www.thefountainheadgroup.com.