Bel Air, MD – July 30th, 2024 – Primera, a premier cooperative dedicated to equipping our Member-Owners with the tools, skills, knowledge, and innovations necessary for exceptional returns and competitive advantages, proudly announces the appointment of its new Board of Directors for the 2024-2025 session. The incoming Board Members bring extensive experience and expertise, poised to lead the cooperative toward sustained success and innovation.
Board of Directors for 2024-2025

Anthony Luciano, Chairman of the Board: Vice President of Sales and Marketing for Central Turf & Irrigation Supply, previously served as the Board’s Vice-Chair.

Mindy Vereen-Jackson, Vice Chairman: President of Vereen’s, two years of service on the Board.

Frank Lopes, Treasurer: Owner of Turfnology, two years of service on the Board

Matt Schmid, Secretary: President and CEO of Superior Turf Services, two years of service on the Board

Mike Maravich: National Turf Products Manager for Ewing Outdoor Supply, joins the Board as a Director.

Brandon Funk: Chief Operating Officer of WS Connelly, joins the Board as a Director.

Jordon Droll: VP of Operations at Ameriturf, joins the Board as a Director.

Paul Smith and Allan Smith continue in their roles as Directors, with nine and four years of service, respectively, on the Board.

Leadership Vision and Goals
The newly appointed Board of Directors is dedicated to advancing the cooperative’s mission by focusing on strategic initiatives and reinforcing the cooperative’s Pillars of Excellence: Growth, Influence, Value, and Engagement.
“Our new Board Members bring diverse perspectives and a shared commitment to excellence,” said Jeff Braun, CEO of Primera. “We are confident that their leadership will help us navigate the opportunities and challenges ahead, ensuring that we continue to deliver exceptional value to our member-owners and supply partners.”