Who is Primera?
Primera is a member-owned cooperative committed to growth-oriented distributors and best-in-class supplier partners collaborating to exceed the market and stay ahead of the competition

Grass Pad
Grass Pad Inc. began with humble beginnings on a 700-acre sod farm in Farley, Missouri. With no telephone, running water, and only two light bulbs to illuminate the way, customers from all around would journey to the old barn on a gravel road to find the lush, green sod that Grass Pad had to offer. Our philosophy was and continues to be: “Imitate nature! Plant the finest seed. Feed it. Prevent crabgrass and weeds.” This Idiot Proof program laid the foundation for our growth. What started as a small farm has now grown into six locations, each carrying on the tradition of providing top-quality turf and landscaping products.
At Grass Pad Inc., our mission is simple: we want as many people as possible to experience the benefits of well-maintained turf grass, trees, shrubs, and flowers. Whether it’s on a golf course, a local park, a sports field, or in your own backyard, our wholesale and retail warehouse model allows us to provide professional-quality products and expert advice to both commercial clients and homeowners alike.

Supplier Spotlight: PROFILE
Profile Products
Profile Products is a leading developer and manufacturer of highly engineered specialty agriscience materials that promote environmental sustainability while delivering superior performance. The company’s high-quality, hydraulically applied erosion control products (HECPs) and innovative best practices provide top results with greater efficiency.
Why Choose Hydraulically Applied Erosion Control Products?
HECPs offer a streamlined, one-step application process for top performing erosion control. With less soil preparation required compared to traditional methods, business owners can save time and resources. This efficiency means fewer workers on site, helping businesses stay flexible in an ever-changing labor market. In addition to efficiency, HECPs are also safer to apply. Contractors can easily spray hard-to-reach areas like slopes or busy roadsides, avoiding potentially hazardous conditions for workers.
Profile’s HECPs deliver exceptional performance while enhancing the natural environment. Unlike traditional methods that may introduce staples, netting or plastic into a project site, Profile’s HECPs are made from biodegradable and eco-friendly materials. By working with nature, these products deliver long-term, sustainable vegetation on the first application, allowing you to move on to the next project sooner. This makes HECPs a smarter, safer and more sustainable solution for any project.
The Value of Partnering with Profile Products
At Profile Products, partnership is about more than just providing exceptional product performance. As a company dedicated to protecting the environment, Profile consistently helps customers establish sustainable green spaces through water and soil management. This mission is achieved by bringing together knowledgeable people, proven products, groundbreaking technology, and personalized services to holistically meet the challenges of real-world applications. With a broad range of products and reliable availability, Profile ensures that distributors and contractors have what they need, when they need it, to keep their projects moving forward.
Learn more about Primera
Our History
Since the company’s inception in 2001, a large number of the industry’s leading distributors and suppliers have joined Primera in an effort to exceed the market in terms of growth while enhancing their efficiency and profitability. In our 21 years as a cooperative, we have continued to evolve in order to better meet the needs of our members. Beginning in the early 2000s, Primera set out to establish the company’s reputation in the industry. In order to accommodate the growing number of new Member-Owners and Suppliers joining the co-op, Primera implemented a customer-service business strategy for our membership during the ensuing decade. In 2020, we took steps and made a commitment to become the industry’s foremost strategic partner for both our Member-Owner Companies and our Supplier Partners.
Our Values
Integrity – Conduct business following the highest ethical standards. Stay true to yourself while cultivating trustworthy relationships. Always act openly and honestly with good intentions. Keep your word and take responsibility for the outcomes.
Mindset – An uncompromising commitment to achieving one’s full potential. Consider and implement innovative concepts. Drive cutting-edge data solutions. Encourage innovation in order to achieve exponential growth.
Performance & Accountability – Simplify in order to speed up the achievement of our goals. Prepare for, respond effectively to, and drive change. Keep your attention on the things that matter, and act. Perform in ways that are above and above what is expected of you.
Collaboration & Teamwork – Respect and thrive on each facet of diversity. Consider all relevant factors before making decisions. Work together to increase the value provided to customers. Communicate effectively in order to get meaningful results.
At Primera, we are motivated by a quest for excellence that is embodied in our vision, mission, and values. In order to achieve our goals, we institute stringent membership requirements and form strategic partnerships with best-in-class suppliers that provide products and services of the highest quality.
Join Us Now
Learn more about becoming a Primera Distributor or Supply Member