CEO Jeff Braun commented, “It is a tremendous honor and privilege to announce that Mindy has joined our board of directors.” “Over the years, Mindy has been a tremendous advocate for Primera members, and we welcome her wisdom, knowledge, and experience in directing our cooperative into the future.”

Bob Windsheimer of Walker Supply, a W.S. Connelly Company and Board Chairman, said, “Mindy’s industry experience and background in distribution and manufacturing bring a unique perspective to the board and complement its skills.  Having just completed our three-year strategic plan, Mindy joins the board at the perfect time to assist Primera in leveraging the size of its membership to deliver upon our growth-focused initiatives.”

Mindy serves as President of Vereen’s Turf Products, a family business founded by her parents in 1962 that is celebrating its 60th anniversary this year.  Mindy and her sister Andee DiCola, operate one of the few Women Owned distributors in the turf & ornamental industry.  

Mindy Vereen, President of Vereen’s Turf Products