For Turf, Ornamental & Specialty Distributors

  • Consolidated sourcing positions
  • Unique and innovative product offerings, and scaled business services that empower competitive advantage, efficiency, and differentiation.
  • Access the advantages of scale, distributors still maintain independent operational structures that allows them to best service their customers.


Why Become A Primera Distributor?

We have built distribution's best business partner.

Broadest Supplier Base in the Industry:

  • Nearly 3x the supplier base of the other primary competing group
  • 60 Suppliers across full chemical (All basic and primary off-patent) + Fertility + Seed + Erosion + Value Add

Delivering Incremental Sales Through:

  • Set aside bids
  • Key PrimeraOne exclusive offerings


  • Less than half the cost to serve
  • Low Overhead / Broad number of members

Best Protection of Rebate Dollars:

  • Governance and insured protection mitigates rebate dollar loss if other members business fails


Access to sales programs with all basic and all core off-patent chemical companies, industry leading seed suppliers and primary fertility manufacturers.

golfer1Empowering distributor incremental sales through end user access programs.


Access to a broad portfolio of university tested and field proven PrimeraOne® branded products, including the innovative APEX-10 Turf Health and ETQ Fungicide technologies.

Supporting the distributors’ broadest market segment opportunity.

Superior ROI – Protected and efficient cost-to-serve for optimal business impact.